Design Prompt

Design an app for 50+ age users of India who want to track all their investments.

Background and problems

There is a very limited set of things by which people in India can track and see their total net worth. It becomes more critical as soon as you reach an age where only your investments so far can help in your living. There are a couple of asset classes that people of that age can have as investments. Please consider the below options only.

• Stocks
• Mutual Funds
• PPF

Goals and Objectives

• Easier and convenient way of tracking all the investments.
• To show all the net worth in real time with any market change.
• To keep the experience easier for the user to adapt easily.
• Quick asset & investment management with all market details.

Research phase

Mind mapping

Mind mapping helps to visually organize and connect related ideas around a central theme, aiding in better understanding and retention of information.

User Interviews

Given the problem statement, we already have a fixed target audience that are elderly people who has to follow regular investment and maintains a proper investment portfolio.

I interviewed few of users focusing on our target audience. Following are the some of the questions that were asked in the process of user interview.

1. How often did you invest in any of the assets earlier?